Connect with us


6 Questions for Sanja Kon of Utrust – Cointelegraph Magazine



We ask the buidlers within the blockchain and cryptocurrency sector for their ideas on the trade… and we throw in just a few random zingers to maintain them on their toes!


This week, our 6 Questions go to Sanja Kon, CEO of Utrust

Sanja Kon is the CEO of Utrust, a blockchain-native funds ecosystem that desires to bridge the hole between the cash of tomorrow and conventional e-commerce. At Utrust, her predominant focus is partnering with key worldwide gamers to enhance the accessibility of digital belongings and enhance cryptocurrency service provider adoption. Previous to becoming a member of Utrust, Kon spent greater than a decade within the company world, working for a number of Fortune 500 firms. At eBay, she headed the European partnerships technique, forming key international relationships to boost the promoting expertise for eBay skilled retailers. At PayPal, her crew was in cost of delivering and executing the fee expertise answer for market gamers. Kon is fascinated by technological innovation and disruptive startups and is deeply enthusiastic about selling range and inclusion matters.


(*6*)1 — What does decentralization imply to you, and why is it vital?

I used to be born in Sarajevo, Bosnia, and I’ve seen the devastating financial and political influence that the conflict placed on people and corporations in ex-Yugoslavia. Most us of have the privilege of dwelling in a developed nation, with comparatively secure currencies and governments. Due to this fact, we don’t usually take into consideration the implications of placing our belief into governments, establishments and organizations. Nonetheless, billions of folks in the present day reside in nations with unstable governments, wars and excessive inflation. That is precisely the place decentralization performs a key position. For me, decentralization means taking the management of cash, funds and wealth into our personal fingers. So, it’s not shocking in any respect to see that cryptocurrency adoption is greater in nations with a failing monetary system and an enormous devaluation of the nation’s forex, equivalent to Turkey, Brazil or Colombia. Persons are lastly discovering an answer for hedging their wealth and be in management.

2 — What do you assume would be the largest development in blockchain for the subsequent 12 months?

I’m very eager on seeing DeFi achieve extra adoption over the subsequent 12 months, and that is the development I’ll observe very carefully. For folks within the crypto house, DeFi is already “old news.” Nonetheless, the important thing problem shall be how can we enhance the accessibility of the providers for folks which can be non-crypto savvy but. Early numbers and progress are very thrilling: The full locked worth in DeFi already went from $680 million in January 2020 to $41 billion in February 2021! Folks want to grasp the rules of decentralized functions, equivalent to the truth that these functions are owned by the customers, and, subsequently, customers not solely profit from them financially but additionally contribute to enhancing the merchandise themselves. Due to this fact, I’m curious to see how instructional facets on these platforms will enhance in an effort to appeal to new clients. Final however not least, simplification of the consumer expertise can even be a key facet of driving adoption.

(*6*)3 — What’s essentially the most embarrassing second of your life?

After I was working at Vodafone, within the first years of my profession, I used to be doing a graduate program the place I’d rotate my position each five-to-six months in an effort to see as many departments as potential. In my second rotation, I used to be assigned to the enterprise gross sales crew, the place I needed to shadow gross sales reps for just a few weeks. On the primary day, when my onboarding buddy was presenting me to the crew, I didn’t discover that an enormous carton field was on the ground in entrance of me, and whereas strolling, I fell straight into the field in entrance of the entire workplace! Persons are nonetheless speaking about that in the present day, even when greater than 10 years have handed!


(*6*)4 — What’s the e-book that influenced you essentially the most? Why?

When my grandmother died years in the past, I went right into a section of religious exploration and enlightenment. I wished to grasp the larger that means of life, what life is about, and, particularly, what occurs after bodily demise. I’ve learn many books on this discipline, however Many Lives, Many Masters by Dr. Brian Weiss was the one which profoundly modified my conception of life. The e-book talks in regards to the work of Dr. Brian Weiss, a conventional psychotherapist, who by accident began regressing sufferers into previous lives. As a physician and scientist, he was an entire non-believer in supernatural occurrences at first, which resonated with me on the time, as I by no means questioned life as we all know it. I extremely advocate this e-book, because it presents very legitimate scientific proof of reincarnation. The extra I find out about this matter, the much less I really feel I actually know, and this, for me, it’s very thrilling, as our existence is rather more profound and wealthy than the one we will see.


(*6*)5 — What is going to occur to Bitcoin and Ethereum over the subsequent 10 years?

I see a distinct pathway for Bitcoin and Ethereum over the subsequent 10 years. I imagine Bitcoin is gaining its tempo and firming its place because the go-to retailer of worth. We noticed this significantly in 2020, the place the rise of Bitcoin was pushed by institutional investments. The involvement of such massive gamers within the house offers it the legitimacy to gas its progress for the longer term. Within the upcoming 10 years, I do imagine we are going to see increasingly more curiosity from a number of companies, companies and people in allocating percentages of their portfolio into a singular retailer of worth. The trustless and permissionless traits of the community, in addition to the fastened quantity of provide, will guarantee holders will proceed to rise, and funds with the forex will observe as effectively. On the subject of Ethereum, I imagine it should gas a complete new subset of our economic system, accelerating the adoption of decentralized monetary providers. On this new economic system, there gained’t be the necessity to depend on central monetary intermediaries equivalent to banks to supply conventional monetary providers, as sensible contracts on blockchains will create protocols to substitute the prevailing monetary providers in a extra clear method. Ethereum can even enhance cash accessibility, making it a software accessible to all, enhancing monetary inclusivity throughout the globe.


(*6*)6 — What do your mother and father/vital different/buddies/children let you know off for? 

My impatience! I’m very pushed and fast-paced, so I change into very impatient after I want to attend for issues to occur or when different persons are gradual. This reveals in on a regular basis life in issues like having to attend in a queue; I’ll in all probability resolve to not wait within the grocery store line in any respect as an alternative of having to attend even for 5 to 10 minutes. Fortunately, most procuring might be finished on-line! The opposite factor that my buddies are sometimes telling me is to calm down extra: I’m all the time on the go. If I’m not working, I’m both studying one thing, exercising or feeding my thoughts in a method or one other. Whereas that is nice, it’s additionally vital to calm down, and that is one thing I’ve been enhancing lots over the past years, dedicating extra time on issues like meditation, mindfulness or just small pleasures like watching a film or a TV collection.



Sourced Merchandise