You won’t know his identify, however you’ve got most likely seen his work.
For years Alberto Mielgo has been producing digital artwork for motion pictures, tv, and commercials. Notable works embrace an episode of Netflix’s LOVE DEATH AND ROBOTS (for which he and his 70-plus man workforce gained a number of Emmys), music movies for The Gorillaz, and Spider-Man: Into the Spider-Verse, the place he collaborated with NFT digital-art-turn-high artwork sensation Beeple.
Given the success of his former colleague and the lofty costs NFTs are routinely fetching, Mielgo may nicely be the subsequent commercially fashionable digital artist to make use of blockchain tech as technique of each reaching a wider viewers and attracting the eye of the tremendous artwork world.
Nerds taking energy
Whereas he stated he’ll be revealing extra of his philosophy relating to the drop because the date of the public sale approaches, Mielgo did share that he finds NFTs as a manufacturing and distribution medium to be a pure match for his work, in addition to a democratizing drive.
“As a digital artist, I always struggled to find the right format to show my work. And I felt that the ‘art elite,’ which is very much this 2% or like 3% of the human population which have access to the big galleries or art fairs, they never treat digital art as art — they always thought we’re for working on movies and commercials.”
The irony there, he says, is that digital artists largely love motion pictures, commercials, and fashionable tradition — they’re nerds. However now, “the nerds are taking the power.”
“The nerds are thinking about crypto, about these abstract concepts that are so beautiful. I think that only our generation, or people have been working in tech or in the cloud for so long, we really get it. Most of the people they need the physical thing, they need the item, for them it’s almost impossible to think about owning something that isn’t physical. I think we’re gravitating towards that world.”
It’s a shift that the artwork world is struggling to maintain up with, he stated — after ignoring work like his for thus lengthy, now they’re caught flat-footed. The brand new effort to create space for his work will not be attending to his head, nevertheless.
“I think it’s validating for sure, but not myself personally, it’s more the digital art world. I think that Beeple got into the art world, but it’s the people who already liked him who got him there.”
He stated he suspects it’s the “crypto-people, the young generations, the new brains, the new thinkers… they are like ‘hey this is OUR art.’”
Finally it’s Christie’s knocking on the door of crypto, asking to play in “our” world and never the opposite approach round.
The company world may do with some catching-up too, says Mielgo.
He bemoans the present, “bullshit” contractual tradition round digital artwork, requiring artists to signal over their “soul.” It’s a panorama ripe for a revolution: the artwork world is “behind,” the most important studios are “behind,” and NFTs are opening up another, “parallel world.”
He recounted a narrative from when he and Beeple had been engaged on Spider Man: Intro the Spider-Verse, the place Beeple would submit fast-paced, explosive, “super-psycadelic” clips with “hardcore techno” music. Mielgo confirmed the clips to Sony producers, delighting as their eyes popped and jaws dropped.
“They couldn’t even process,” he stated, laughing. “Everything was so fresh, like ‘oh my god.’”
It was a very new world for the producers, “who drive up to the studios in limo”, who “do not connect with the real people.”
NFTs are a strategy to do it another time, however simply at a bigger scale.
“It’s a real slap in their face, all these dinosaurs.”
The public sale will happen on Makersplace on April 14th