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BTC rewards app Lolli raises $5M from Reddit founder, Serena Williams, and more

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Bitcoin rewards app, Lolli, has introduced the shut of its pre-series A fundraising spherical after elevating $5 million.

The spherical noticed funding from a various array of contributors, together with Seven Seven Six — the enterprise capital agency co-founded by Reddit government chairman Alexis Ohanian — Serena Williams’ Serena Ventures, administration firm Evening Media, and varied social media influencers.

The funds will likely be allotted in the direction of creating Lolli’s cell utility, scaling to help a rising consumer base, and worldwide growth.

Launched in 2018, Lolli has teamed up with more than 1,000 retailers together with Priceline and Macy’s to offer their clients with the chance to obtain rewards within the type of BTC when purchasing on-line.

Ohanian described Lolli’s enterprise mannequin as facilitating “a unique chance to engage with an entirely new Bitcoin user base” and drive mainstream adoption:

“As someone who has closely followed and participated in the industry, I see this as a crucial turning point to drive value and create opportunity for the mainstream.”

Serena Williams emphasised her pleasure for Lolli, characterizing the platform as “leading the way for Bitcoin adoption:

“Earning and owning Bitcoin is a step towards financial inclusivity for all people.”

Alex Adelman, Lolli’s CEO and co-founder, acknowledged: “We’re thrilled to be working with Seven Seven Six, Serena Ventures, and a fantastic team of investors in creating the easiest way for people to earn Bitcoin when they shop. This is an exciting time and opportunity to accelerate adoption and increase accessibility to bitcoin.”

Lolli’s newest increase follows a $3 million seed spherical that was led by PathFinder and noticed participation from Digital Forex Group, and Bain Capital in Could 2020.

In December, crypto lending platform BlockFi introduced plans to crew up with Visa to supply a bank card that rewards customers with BTC.

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