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Investment app Betterment still not ready to offer crypto services, says CEO

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Betterment, a significant monetary advisory firm offering robo-advising and money administration companies, has not but determined whether or not it should introduce cryptocurrencies to its platform.

Betterment is still researching a possible growth of its companies to inclue digital property like Bitcoin (BTC), CEO Sarah Levy stated.

“We’re believers that if we can provide the right kind of context and advice, that it’s OK to participate in some of these newer asset classes,” Levy stated in a Tuesday interview at Bloomberg’s Wealth Summit. “I’d like us to find a way to responsibly offer crypto, but I can’t say that we’re there yet. I think we’re still in kind of a watch-and-learn mode,” she added.

Based again in 2008, Betterment is a well-liked platform in the US, serving to shoppers to put money into a globally diversified portfolio of shares and bonds, allotted to an “appropriate level of risk” for a given timeline. 

In April, the corporate introduced record-breaking progress within the first quarter of 2021, including $10 billion to its AUM and reporting a 116% enhance in new shoppers year-over-year. Beforehand, Betterment acquired the U.S. guide of rival Canadian robo-advisor WealthSimple, an organization that launched Canada’s first regulated crypto trade in September 2020.

Whereas Betterment continues its analysis on a possible transfer into crypto, main Wall Avenue corporations together with Goldman Sachs and Morgan Stanley have already taken steps to permit rich shoppers to put money into cryptocurrencies. World funds big PayPal stated that the demand for its crypto companies exceeded the corporate’s expectations after the agency launched its first crypto choices in late 2020.

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