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William Shatner-backed firm teams up with Mattereum for NFT provenance tracking



Blockchain authentication outfit Third Millennia — based by science fiction icon William Shatner — has partnered with Mattereum, a London-based “digital twin” buying and selling platform, to launch an initiative centered on nonfungible token provenance.

“Digital twins” discuss with real-world asset NFTs, or rwaNFTs — tokenized variations of bodily items.

In accordance with a press assertion issued on Monday, the joint initiative will function rwaNFTs based mostly on memorabilia and props from Shatner’s iconic character Captain James T. Kirk of the seminal sci-fi collection Star Trek.

The collectibles catalog will even embrace props from Boston Authorized, the place Shatner performed the character Denny Crane, in addition to merchandise from motion pictures like Titanic and Logan’s Run. The objects will likely be auctioned on the OpenSea NFT market later within the week.

As a part of the collaborative initiative, Ocuver — a service beneath the Third Millennia umbrella — will certify the authenticity of every digital twin. Utilizing sensible contract protocols, Mattereum will reportedly report these licensed proofs on the blockchain through asset passports.

In accordance with Mattereum, asset passports are a third-party digital identification protocol developed by the corporate to authenticate the identification of digital twins. Mattereum’s partnership with Third Millennia will see the extension of the protocol towards NFT collectibles.

The partnership comes amid vital curiosity within the NFT area as entities from exterior the crypto trade be part of blockchain’s increasing metaverse. For Shatner, the collaboration is a constructive step in guaranteeing sturdy provenance tracking capabilities for all stakeholders within the digital collectibles area.

Commenting on the necessity to fight counterfeiting within the NFT area, Third Millennia CEO Paul Camuso remarked:

“With counterfeit goods being so readily available, there needs to be a system in place for consumers to feel safe in purchasing luxury brands, art, and collectibles. Third Millennia’s system of authentication is an effective method for ensuring consumer confidence in goods purchased in the primary and secondary markets. Consumers can feel assured that what they are buying is genuine and the system takes the doubt out of the history and provenance for future generations.”

The NFT provenance initiative is hardly Shatner’s first foray into the crypto and blockchain area. As beforehand reported by Cointelegraph Journal again in June 2020, the actor has been advocating for elevated adoption of the rising tech since 2019.

In July 2020, 125,000 NFT buying and selling playing cards that includes Shatner’s private life and profession bought out in mere minutes on the WAX blockchain.

Celeb involvement within the NFT area can also be gaining floor with the likes of skateboarding legend Tony Hawk and Linkin Park co-founder Mike Shinoda auctioning their very own NFTs.

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